Research and Markets Offers Report: Affluent Market Tracking Study #19, Spring 2011 - Survey of the Wealthiest 10 percent of US Households.

Research and Markets has announced the addition of the "Affluent Market Tracking Study #19, Spring 2011- Survey of the Wealthiest 10 percent of US Households" report.

In a release, Research and Markets noted that report highlights include:

In contrast to the March general Consumer Confidence Index of The Conference Board, which fell over 10 percent to the low levels last seen in Fall 2010, the affluent, who account for about half of all consumer spending, report a better outlook for the economy and their personal spending plans.

Spending plans for all 17 products and services tracked by these surveys are much stronger than in the Fall 2010 survey. There is also improvement in the plans to make expenditures such as for a new auto, a cruise, and a vacation home.

The 19th in a continuing series of research reports based on twice-yearly surveys of the most affluent 10 percent of U.S. households, this survey was designed to provide information critical for effective marketing to the affluent and luxury consumers.

Focused on the wealthiest 11.4 million households with an average $3.1 million net worth (as determined by The Federal Reserve Board) these surveys regularly measure and track their 12-month outlook for the economy, the stock market and their personal earnings, savings, investment objectives, and spending plans for 17 product categories and 8 major expenditures.

Special questions in this survey reveal which segments of the affluent will be making a general effort to reduce or defer expenditures during the next 12 months, how the discounts offered in recent years by prestige brands affected their image and sales potential, and how discounts communicated via the internet or mobile devices only to past customers or members of flash sale sites affect their image and potential sales. The surveys track plans for major purchases (vacation homes, primary residences, home remodeling, automobiles, boats, and cruises) during the next 12 months. The surveys also track anticipated changes in spending during the next 12 months for 17 categories of products and services. These include fine jewelry and watches, domestic and international travel, dining in casual and upscale restaurants, furniture, major appliances, entertainment equipment, home computer equipment, entertainment, recreational activities, collectibles, designer and non-designer apparel, and charitable and political contributions.

For much of the preceding, the report shows historical trend data and data by demographic segment within the overall affluent population.

These surveys focus on the 11.4 million households that represent the wealthiest 10 percent of all U.S. households, based on net worth. The research available from The Federal Reserve Board indicates these households:

-Have a minimum net worth of $828,000.

-Have an average net worth of $3.1 million.

-Have an average income of $256,000.

-Earn 36 percent of the total income of all Americans.

-Own 63 percent of the personal assets of all U.S. households.

-Hold 89 percent of the total value of all publicly traded stock and stock mutual funds in the U.S.

-Own a primary residence valued at an average of $651,000.

This report is based on the responses from 405 men and women who promptly responded and met the minimum net worth requirement of $800,000. Their households have an average annual income of $333,000, an average net worth of $3.1 million, average investable assets of $1.8 million, and an average primary residence value of $1.1 million.

The survey respondents represent 28 states and the District of Columbia. Eighty-eight (88) percent are married. The average age is 57. Fifty-six (56) percent are males and forty-four (44) percent are females.

Report information:

http://www.researchandmarkets.com/research/106657/affluent_market_tr

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